Building a thriving brand or launching your offer doesn’t happen by guessing. It’s about understanding your audience, crafting the right message, and having a strategy that works.
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Audience Clarity
Question 2 of 16
Who is your ideal client?
I know them inside-out.
I have a general idea, but it’s not crystal clear.
I don’t really know.
Question 3 of 16
Do you understand where your ideal client hangs out online and how they consume content?
Yes, I know exactly where they are and what they engage with.
I’m somewhat sure, but I could use more clarity.
No, I’m completely guessing.
Question 4 of 16
How confident are you that your current messaging resonates with your ICA?
100% confident - they engage and convert.
Somewhat confident - some engagement, but conversions are low.
Not confident at all - my message feels unclear or doesn’t connect.
Messaging & Content
Question 6 of 16
When people see your content or hear your pitch, do they immediately understand your value?
Yes, they know exactly why they need me.
Somewhat - they understand pieces of it, but I need to refine my messaging.
No, I think I confuse or lose them.
Question 7 of 16
Are your posts getting engagement (likes, comments, shares) from your ideal audience?
Yes, consistently.
Occasionally, but I’m not sure why some posts do better than others.
Not really - my posts mostly go unnoticed.
Question 8 of 16
Do you have content pillars that guide what you post about consistently?
Yes, I’ve mapped out clear themes for my content.
Somewhat - I have a few ideas but no real system.
No, I’m posting randomly without a strategy.
Offer Clarity
Question 10 of 16
Do you feel confident that your product/service solves a clear problem for your ICA?
Yes, I’ve validated my offer, and it’s exactly what they need.
Somewhat - I think it solves a problem, but I haven’t validated it.
No, I’m not sure if it’s aligned with their needs.
Question 11 of 16
How would you rate your ability to communicate the value of your offer in a way that makes people excited to buy?
Excellent - I nail my messaging and consistently convert leads into buyers.
Good - I get interest but struggle to close sales.
Poor - I have a hard time explaining why my offer is valuable.
Launch Readiness
Question 13 of 16
Do you currently have a step-by-step plan to launch your product or service?
Yes, I have a clear roadmap.
Somewhat - I have bits and pieces but not a full plan.
No, I’m overwhelmed and don’t know where to start.
Question 14 of 16
How prepared are you to promote your offer across multiple channels?
Very prepared - I have a content calendar and strategy ready to go.
Somewhat prepared - I have ideas but no solid strategy.
Not prepared - I have no plan or structure in place.
(for Lead Nurturing)
Question 16 of 16
What’s the biggest challenge holding you back from reaching your goals?